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IndieBiz Edu Session Recordings

Strategic Planning Made Simple

Speakers - Katie Brunelle, Matriark Solutions and Joe Walsh, Green Clean Maine

Did you know strategic planning isn’t just for the large corporations? It’s essential for the success of small businesses, and it doesn’t have to be overly complicated, expensive, or time consuming. Learn how your business can benefit from a simple strategic plan and learn tips to get started. 

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Finance for Small Business

Speakers - Julie Viola, Gorham Savings Bank and Paul Johnson, Greater Portland Council of Governments

There are many different options to help you fund your small businesses. From loans, grants, credit, savings and more, this session will review all your options. You'll learn what's available, what's right for your business, and what you'll need to do to get it. Learn tips and tricks to give you the best chance of meeting your funding goals. 

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Email Marketing for Small Business

Speakers - Rich Brooks, Flyte New Media and LM Durr, Vont

No, the original digital marketing strategy, email, is NOT dead. And with all the noise across the internet these days, it's still the best way to generate and nurture leads and reach your customers directly. But with anything that's been around for decades, the game has changed. Learn the latest trends and tools, tried and true strategies, and the how to's of a successful email marketing campaign today. 

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SEO 101 for Small Business

Speakers - Nathan O'Leary of Mainely SEO and Ian Garcia Grant of Local Image Co

To get more customers, you need to be found online. For local businesses with little to no online marketing budget, search engine optimization is the way to go. While you can't outspend them on GoogleAds, you can out rank them on organic search. This video will give you the basics of SEO and give you tools to help improve your ranking online. We talk local SEO, dos and don'ts, how to come up with keywords, writing your content, and more. 

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Human Resources 101 for Small Business

Speakers - Tawny Alvarez and Erik Peters, Verrill

Let's face it, one of the most challenging parts of owning a small business is Human Resources. There are so many things to think about and it's easy to get into hot water if you don't understand the basics of employment law. Get the lowdown on what you need to know and get your questions answered from two seasoned employment attorneys.

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Human Resources 101 for Small Business

Speakers - Nate Stevens, The Boulos Company and Jennifer Small, Malone Commercial Brokers

Two of Portland, Maine's most experienced commerical brokers provide their top tips for small businesses. They talked about leasing, buying, negotiating, financing and more.

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